new arrivals
Books for Magic IRL
Inspire your next chapter with our bestselling ritual reads, filled with practical tools + cosmic insights to empower your journey.
bundle up, babe
Gifts to Impress
Explore intention-based curations for the modern mystic in your life.
more than a manicure
Ritual in a Bottle
These aren’t your run-of-the-mill nail polishes—they’re crystal-infused & cosmically-aligned to supercharge your intentions.
minimalist + mystical
Small Charms, Big Intentions
Simple silhouettes. Subtle sparkle. Slightly otherworldly.
good vibes guaranteed
Radiant Crystals
From zodiac-inspired sets to petite pocket stones, our high quality crystals keep your energy bright.
new books just landed
shop zodiac polish bundles
cancer nail polish
What Customers Are Saying
"The most stunning color I own. Every time I wear this color, I receive compliments. As a Cancer, it's my go-to. If you're on the fence, buy it, it's a year round staple in my polish arsenal." - Katie B.
abundance boost nail polish
What Customers Are Saying
"What an absolutely stunning nail polish! It's one of the best nail polishes I've ever tried, and I received it quickly as well. I feel very lucky I came across this unique shop, and I definitely want to try many of the other gorgeous shades." - Dyane H.
the essential crystal collection
What Customers Are Saying
"I bought these for my mom to go along with her crystal shelf and they are so perfect! Perfect size, quality is excellent, and the book with the meanings is so informative! Will be perfect for her as she’s just starting out collecting." - Kara B.
lavender + vanilla gem elixir
What Customers Are Saying
"I have been using this oil on reusable wool laundry balls for a few years now. It helps freshen/soften laundry in the dryer and adds a calming scent. Haven't been able to find another product we like as much." - Jessica P.
luna moth selenite palmstone
What Customers Are Saying
"This palm stone is a beautiful cut of selenite and the etched picture is crisp and clear. It also has a nice heft to it. Our women’s circle will be using it as our talking piece. Thank you!" - Jennifer L.
GODDESS NAIL POLISH
What Customers Are Saying
"My new absolute favorite nail polish. It's such a pretty color and lasts a bit longer than other nail polishs. It is more of a sheer color, so after 2 or 3 coats it was perfect! Packaged well and shipped fast!" - Sage
the latest cosmic news
Moon Musings: How the New Moon in Scorpio (Nov. 20, 2025) Will Affect Your Zodiac Sign
On Nov. 20 at exactly 1:47 a.m. ET, the sun and will meet at 28 degrees of alchemical Scorpio, the most mystifying waters of the...
2025 Holiday Gift Guide — Love By Luna | Mystical Gifts For Every Zodiac SIgn
Somehow, it’s already that time again — the holidays are right around the corner. I know how stressful gift shopping can get (especially when everyone...
Moon Musings: How the Full Moon in Taurus (Nov. 5, 2025) Will Affect Your Zodiac Sign
Amid the undeniable darkness brought on by Scorpio season, a super moon in Taurus will reach its peak on November 5. Sitting at exactly 13...