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Our Story


Love by Luna's motto is simple, "Live by the Moon.  Love by the Moon." -- and that's what we've done.  Since 2015, we've created a company that finally blends the worlds of fashion, beauty, and astrology together into a unique lifestyle brand that helps to express your inner moon child, style yourself according to the stars, and offer healing and spiritual guidance in matters of self-help and self-love.

From bold Leos to practical Capricorns, we have something to suit every sign, and our apparel playfully reflects each of the distinct personalities we find in the zodiac! All of our apparel is locally sourced, manufactured, and shipped from Los Angeles, California.  

All of our bath and body products are truly natural with a commitment to quality, and are made using only USDA certified organic ingredients that are plant-based and food-grade to ensure you have a 100% natural experience.  This means no chemicals, preservatives, or fragrances are added that may be marketed as "safe" or "natural" because we're simply giving you what you deserve: products that are created with integrity and transparency; that will always be organic, vegan, cruelty-free, and handmade in small batches with lots of love, and a little bit of magic, of course. 

We're more than a brand at Love by Luna, we're a #comoonity -- a community that helps to lift one another up, spreads awareness about under-championed issues, serves as a resource for those interested in astrology or holistic healing, and most importantly, gives back in the process.  A portion of our sales is donated annually to the Treatment Advocacy Center.

☾ Treatment Advocacy Center –
We’re firm believers in the power of self-help and a natural approach to mental wellness when possible, but in the case of many severe mental illnesses, which are often overlooked (and which we still do not fully understand the cause of), this simply isn’t an option, which is why we’ve chosen to donate to the Treatment Advocacy Center. The TAC is a national nonprofit organization dedicated to eliminating barriers to the timely and effective treatment of severe mental illness by promoting laws for the delivery of psychiatric care and supporting the development of innovative treatments and research into the causes of persistent psychiatric illnesses, such as schizophrenia and bipolar disorder. They focus on the sub-population of people whose brain disorders are the most severe and debilitating because this group is largely under-served by the mental health advocacy community at large and is most likely to benefit from tools like assisted outpatient treatment.


Love by Luna

New to astrology?  For more information check out our blog for articles explaining astrology basics, how to survive mercury retrograde, stylescopes (how to style yourself during the different zodiac seasons), & more!