Our Story


Love By Luna is an astrology-inspired lifestyle brand founded in the spirit of sacred self-care. Since 2015, we’ve been empowering others on their wellness journey through our line of zodiac offerings, beauty products, and spiritual tools that allow anyone to tap into their intuitive magic, regardless of their experience level. Designed for each sign, our collection celebrates individual self-expression while honoring our connection to the larger zodiac cycle, as well as the cycles of life.

Within our growing community, Love By Luna has cultivated a space where everyone is welcome to learn about the stars, because we believe that astrology is for all, not just for mystics. From crystal-infused nail polish to lunar phase candles, our stylish products combine practicality and spirituality into easily accessible tools for mindful living and personal growth. Garnering features in major national outlets as well as partnerships with Urban Outfitters and Uncommon Goods, our products have successfully sold in over 35 countries, and continue to inspire customers on their journey through the cosmos and intention setting practices.

Our founder's book, Crystal Zodiac: An Astrological Guide To Enhancing Your Life With Crystals, is a wonderful resource for anyone looking to delve into the world of astrology and crystals. Available at Amazon, Barnes & Noble, Target, Walmart, & more.

From bold Leos to practical Capricorns, we have something to suit every sign, and our apparel playfully reflects each of the distinct personalities we find in the zodiac! All of our apparel is locally sourced and ethically produced in Los Angeles, CA.

Our bath and body products are handmade in small batches in Los Angeles, CA using only sustainably sourced, USDA Certified Organic ingredients that are vegan + cruelty-free to ensure a 100% natural experience. 
We're more than a brand at Love by Luna, we're a community -- one that deeply cares about its members and gives back in the process. A portion of our sales is donated to NAMI, the National Alliance on Mental Illness -- the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. They provide advocacy, education, support, and public awareness to fight stigmas about mental illness, encourage understanding, and inspire hope. For more information on NAMI visit their site, or donate directly here


Love by Luna

New to astrology? We'd here to help! Check our our blog here to see what's happening with the stars, or follow us on Instagram here for astrological info, tips, and exclusive promotions.