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Our Story


Love By Luna is an astrology-inspired lifestyle brand founded in the spirit of sacred self-care. Since 2015, we’ve been empowering others on their wellness journey through our line of zodiac offerings, beauty products, and spiritual tools that allow anyone to tap into their intuitive magic, regardless of their experience level. Designed for each sign, our collection celebrates individual self-expression while honoring our connection to the larger zodiac cycle, as well as the cycles of life.

Within our growing community, Love By Luna has cultivated a space where everyone is welcome to learn about the stars, because we believe that astrology is for all, not just for mystics. From crystal-infused nail polish to lunar phase candles, our stylish products combine practicality and spirituality into easily accessible tools for mindful living and personal growth. Garnering features in major national outlets as well as partnerships with Urban Outfitters and Uncommon Goods, our products have successfully sold in over 35 countries, and continue to inspire customers on their journey through the cosmos and intention setting practices.

From bold Leos to practical Capricorns, we have something to suit every sign, and our apparel playfully reflects each of the distinct personalities we find in the zodiac! All of our apparel is locally sourced and ethically produced in Los Angeles, CA.

Our bath and body products are handmade in small batches in Los Angeles, CA using only sustainably sourced, USDA Certified Organic ingredients that are vegan + cruelty-free to ensure a 100% natural experience. 

We're more than a brand at Love by Luna, we're a #comoonity -- a community that helps to lift one another up, spreads awareness about under-championed issues, serves as a resource for those interested in astrology or holistic healing, and most importantly, gives back in the process.  A portion of our sales is donated annually to the Treatment Advocacy Center.

☾ Treatment Advocacy Center –
The TAC is a national nonprofit organization dedicated to eliminating barriers to the timely and effective treatment of severe mental illness by promoting laws for the delivery of psychiatric care and supporting the development of innovative treatments and research into the causes of persistent psychiatric illnesses, such as schizophrenia and bipolar disorder. They focus on the sub-population of people whose brain disorders are the most severe and debilitating because this group is largely under-served by the mental health advocacy community at large and is most likely to benefit from tools like assisted outpatient treatment.


Love by Luna

New to astrology? We'd here to help! Check our our blog here to see what's happening with the stars, or follow us on Instagram here for astrological info, tips, and exclusive promotions.